Strategic management Essay Example | Topics and Well Written Essays - 500 words - 4

Strategic management - Essay Example n order for JetBlue Company to grow, the company should put new emphasis on the grand strategy for growth, operational excellence, and customer intimacy at the corporate level. It should also engage generic strategies of differentiation and overall low cost leadership at the functional level. Mainly, the strategy should include offering an amazing quality product and service that should be summarized under JetBlue experience, network expansion, low fares, and quest for low operating expenses and should invest in new and economical planes. JetBlue Company puts in place five core values to replace the formal mission statement. These values are safety, care, fun, integrity, and passion. The five values are more significant in that they are printed on every paper that JetBlue company issues. These values also provide a framework for the company’s culture. Adams insists that once a company’s values are framed, the company’s culture follows. The company looks forward to enhance the JetBlue experience so that it can differentiate itself from the competition from other companies with similar interests. For the JetBlue Company to continue to grow, it needs to formulate a new vision and mission statements. This is if the company is to remain true to being a low-cost carrier that endeavors to deliver on-time service with the most competitive airfares in the industry. It is the duty of any company to form a strategic management once it formulates a mission statement. This statement allows the firm to realize its potential while having minded what it wants to avoid as it grows successfully. JetBlue Company’s mission has been to be renowned low cost-carrier and the company has been reluctant to change its vision and mission statement. For JetBlue Company to have a clear direction of where it is headed, the company should put together more than a ten-word sentence in order to convey the firm’s mission. The values should be differentiated by making five core

Profile of Judy Chicago Essay Example | Topics and Well Written Essays - 250 words

Profile of Judy Chicago - Essay Example Hundreds of men and women participated in the making of this art, which shows how art, by its production, can also signify the performance and output of gender equality and women empowerment. As an artist and activist, Chicago played a dominant role in the feminist art movement of the 1970s. She was concerned that, even in art, women were invisible, and that, when they did make art, their works were devalued in the art world and society because of their gender (Chicago and Meyer 127). She finished graduate studies in art, which is leverage for her as an artist. When Chicago started as an artist, she de-gendered her identity and works because of the pressures in the male-dominated art world, wherein only masculine values and expressions were acceptable (Chicago and Meyer 126). Later on, Chicago changed her surname from Gerowitz to Chicago to symbolize her gender awakening (Chicago and Meyer 126). During that time, she established the country’s first feminist art education program, the Fresno Feminist Art Program, which distinctly combined feminist consciousness-raising and radical artistic experimentation (Chicago and Meyer 125). From here, she promoted art for and by women without delimiting their ideas about womanhood. Thus, Chicago acknowledged her privilege as a graduate art student by using her knowledge and skills to improve the awareness of other female artists about the need to express, and not to undercut, their gender identities. The issues of social justice are important to Chicago because she felt the injustice of the invisibility of women as artists and as leaders in their communities. Chicago showed second-wave feminism by not starting with what she thinks feminism is, but beginning with analyzing what women think about feminisms and helping her students express their gender identities through their works in her art programs. She says in an interview with Artstor,